Packaging, in a competitive market, is the first and foremost difference-maker.
Optimizing appeal requires orchestration of:
- consumer needs
- the perceived tangible and intangible benefits of packaging
- the role of packaging components
- the features and attributes that drive value perceptions.
Do you have the required understanding of not only the issues, but how to execute them?
No matter where in the process or value chain you desire information PTIS can help you understand the interaction between your package and the consumer.
Let us help you with consumer research in-home, in-store, focus groups, and customized qualitative and quantitative research to answer your packaging questions.