Package shape raises shelf impact

When it comes to a package’s ability to sell itself from the store shelf, a package’s shape and structural design my be just as important as graphics and color. That’s a trend emerging in the Shelf Impact magazine’s Package Design Workshops. Here are more trends that reinforce packaging’s marketing role.

• Using shape isn’t limited to big marketers. Smaller firms are “getting it,” and rapid prototyping tools are bringing structural innovation into their reach.
• High-end private brands use design—both shape and color—to compete with national brands on value, not just price.
• Contract packagers are adding design talent to make design part of turnkey services.

 PTIS Strategy Sheet: Package Shape Raises Shelf Impact