Retail shifts push packaging changes, too

One of the big shifts in the “new normal” is the intensified pace of change among retailers as they compete for a piece of the consumer’s wallet. Here are three focal points for packagers who want to take advantage of the changes:

• Have a strategy to deal with growing “private brands.” It’s not your mom’s store brand anymore and packaging criteria are changing dramatically.
• Design packaging to work in their specific retail context. Channels are blurring. You need packaging differentiation for specific retail environments.
• Be ready for retail-ready packaging. Look to Walmart Canada as the North American template for retail-ready.

Click here for a PTIS Management Checklist on Retail Packaging