Trends to Value workshop
Raise packaging’s value in your company
Marketers and packaging managers face two challenges. First, develop packaging opportunities that support their company’s strategies and business strengths. Second, prove the value of packaging to their companies.
PTIS one-day Solutions Workshops™ help you do that
- Learn to align and direct the team of brand, product and packaging development professionals who deliver packaging solutions
- Develop tactics to demonstrate and promote packaging’s value to top management
The Solutions Workshops teach you to refine your innovation blueprint and improve success for product and package development. Here’s who the workshop can involve:
- Marketing, brand managers and staff
- Packaging and product development staff
- Finance, operations, and design professionals (including your agency)
- Top management to help them contribute to the process, too
In one day, your team develops a vision and goals
The workshop lets you align packaging with corporate objectives. Everyone contributes and the process builds buy-in. The PTIS Critical Insights Download© process gives you in-depth payback. Here are key areas:
- The Packaging Value Chain. See how the value chain impacts the packaging development process
- Consumer Trends. The foundation for product and packaging decisions
- Channel Trends. Understand how they shape your directions
- Top Line Technology Trends. See the opportunities they offer
- Marketplace Insights. Know how they impact your products and packaging
- How insights, design and solutions shape a realistic opportunity
- Strategic and Tactical Opportunities for the Future. Define and use them to your advantage
We can tailor the agenda to your needs. Here’s how Fortune 500 companies have used this workshop to sharpen their teams’ focus:
- Kick-off sets the group’s workshop goals. It uses a PTIS Ice Breaker with the Critical Insight Download (CID) Process. Example - Q: What are the top 3 Packaging needs or issues that need key attention over the next year and next three years? 8:30-9:15 am
- Packaging Value Chain Review with CID. Attendees get new definitions and an understanding of the “value chain.” They identify important trends across the value chain. They see new packaging models in this section. Q: Identify two places in the value chain where you need to focus more in the next year. 9:15-10:00 am
- Break 10:00-10:15 am
- Consumer Trends and CID. Top consumer trends such as taste, performance, convenience, time compression, focus on price are illustrated with packaging examples. Q: Identify three opportunities where packaging can make a difference for new products based on consumer trends knowledge. 10:15-11:00 am
- Channel Trends and CID. This segment develops packaging’s importance in and across channels. Attendees learn significance of secondary packaging as well. Q: Based on what you just heard, identify three new opportunities for your company. 11:00 -11:45 am
- Lunch. 11:45 am -12:30 pm
- Top Line Technology Trends and CID. Depending on the participants, versions of this module include a top line technology overview with an emphasis on packaging. Participants learn the importance of integrating marketing, consumer and technology. Q: Identify three technologies you are not taking full advantage of and relate how you could use these to make a difference. 12:30 -1:15 pm
- Marketplace Insights and CID. Consumer, Channel and Technology Trends come together in the marketplace. We begin to integrate marketplace insights and the packaging equation (Product = product + package + equity + services) by showing integrated solution package examples. The section details shelf impact and First Moment of Truth (FMOT) concepts. Q: Name the two most important practices that can help your Packaging Innovation efforts. Explain why they are important and how they can help you be successful? 1:15 - 2:00 pm
- Break 2:00-2:15 pm
- Exploring Tactical and Strategic Opportunities for the Future. Work against identifying short- and long-term opportunities.
- First, evaluate tactical opportunities at 6 and 12 months. Participants assess top opportunities they can implement quickly. They build action plans to include: 1) What is the idea/project, 2) Why is it important (Value $), 3) How will you accomplish the work (resources, skills, $), 4) Timing, milestones and issues.
- Strategic: What are the top three strategic initiatives to go after in order to achieve your innovation goals? Responses are in terms of the questions in part one. 2:15 - 3:15 pm
- Develop a Press Release and “Elevator Speech.” Both actions are best practices to communicate the workshop’s accomplishments to others in the company. 3:15 - 3:45 pm
- PTIS/Group review and summary
- PTIS recommends either one full-day, or one-and-a-half days.
- Your company provides the facility along with any refreshments and lunch.
- PTIS provides the presentation with as many as 500 slides. The content can be modified to fit your time and group needs. PTIS can also customize to incorporate specific brand attributes and strategy components.
- Presentation includes two PTIS instructors to present materials and facilitate Critical Insight Downloads.
- Presentation includes a report on the workshop that incorporates the team notes on each CID along with key discussion points.
- Each participant gets an electronic copy of the presentation slides and a licensed use of the slides. PTIS retains copyright to the materials it presents at the workshop.
- One-day workshop with reasonable modifications to existing materials. Not more than 15 attendees: $9,500. Call to learn about further modifications, larger groups or other ways to customize to meet you needs.
- Additional elements such as New Product Works facility and learnings can be added and priced separately.
The Workshop builds on PTIS proprietary research. It is supplemented with secondary research, and all materials are current to 2010. You can vary the content depending your group and the time available.
PTIS recommends either one full-day, or one-and-a-half days. We present as many as 500 slides, and the content can be condensed to fit your time and group needs. We can also customize to incorporate specific brand attributes and strategy components.
PTIS has a decade of business and packaging consulting experience. Its Principals and selected Associates trained in presenting and facilitating similar workshops lead the sessions.
Brian Wagner, Principal, Packaging & Technology Integrated Solutions
Brian Wagner is business and technical leader known for innovative solutions. He is a principal of Packaging & Technology Integrated Solutions, and he builds on more than 20 years of business experience. His career includes positions with Kellogg, Sara Lee, Multiform Desiccants, Carton-Craft Corp., Burger King, and General Foods. He entered the Michigan State University School of Packaging Hall of Fame in 2008. He was also recognized as a Western Michigan Business Review 2008 Thought Leader.
Brian's career spans packaging, business development, sales, marketing, and operations. His hallmark is developing and communicating practical solutions to complex problems. This process is driven by knowledge of consumer and retailer needs, and Brian has led cutting edge consumer insight programs and worked to drive new methods to quantify packaging’s value in the marketplace.
Mike Richmond, Ph.D., Principal, Packaging & Technology Integrated Solutions
Mike Richmond is a strategic business and technical leader with 25 years of experience. He co-founded PTIS in 2000, building on experience with Kellogg, Kraft, and Michigan State University. At Kellogg, Mike developed and started up departments including Technology Discovery and Global Packaging Innovation. Mike was instrumental in developing and implementing strategic plans and programs nationally and globally for both Kraft and Kellogg. He led the research and development component of strategic sourcing at both companies, resulting in millions of dollars in savings.
In addition to strong vendor knowledge, Mike has brought new consumer and trade focus to the development of superior solutions to packaging problems globally. He also has is an expert in benchmarking and best practices. Mike has completed executive business programs at both Harvard and Thunderbird and is currently a member of the Board of Directors for Alliance Foods
Phil McKiernan, Principal, Packaging & Technology Integrated Solutions
Phil McKiernan brings over 20 years of new product development, productivity enhancement, and process-oriented business leadership to PTIS. Phil joined PTIS as a principal in 2008, with prior work as a PTIS Senior Associate. His resume includes leadership positions at organizations at Kimberly-Clark Corporation and Sweetheart Cup Company.
As a leader in the creation of new products and packaging, Phil guided cross functional teams in the development of multi-year product and intellectual property plans, leveraging consumer insights, technology trends and qualitative and quantitative research. Phil delivered a number of speed-to-market, cost savings and quality enhancements throughout his career. Phil is also a leader in sustainability and sustainable packaging. He is an expert in the Wal-Mart Sustainable Packaging Scorecard and modeling software and is qualified to teach the Sustainable Packaging Coalition Essentials of Sustainable Packaging workshop.
Ernie Pang, Associate, Packaging & Technology Integrated Solutions
Ernie Pang brings the marketer’s perspective to package and product development efforts. Most recently, he worked 12 years for the Kellogg Company in Battle Creek, Michigan. He was Director of Marketing in ready-to-eat cereal innovation. Ernie also spent several years with Slim-Fast Foods, then an independent highly entrepreneurial company. His background also includes L&F Products, makers of Lysol Disinfectant products. His responsibilities encompassed, both marketing and innovation roles. Ernie has a MBA from York University in Toronto, Canada.